merchandiseIPstorytelling
Transmedia Playbooks: Turning Club Legends into Comics, Series and Merch
ddeport
2026-01-25
9 min read
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How clubs can turn legends into transmedia IP—graphic novels, scripted series and merch. A tactical 12–18 month playbook inspired by The Orangery-WME trend.
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#merchandise#IP#storytelling
d
deport
Contributor
Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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